ExactTarget’s Integrated Partners utilize the power of our framework to build and deploy productized integrations between our industry-leading solution and their own software solution. As an Integrated Partners, you allow organizations to achieve streamlined marketing processes while benefiting from best-of-breed software applications. Independent Software Vendors (ISVs) with complementary technology to ExactTarget’s digital marketing platform are ideal candidates for the Integrated Partner program.

ExactTarget Integrated Partners benefit from a variety of joint marketing and co-selling opportunities. These benefits include, but are not limited to, the following:

• Listing on ExactTarget’s Extension Network, our publicly facing showcase of ExactTarget built and ExactTarget certified integrations
• Access to ExactTarget’s API Documentation, Developer Community, and Development Environment to develop, test, and maintain a productized integration.
• Participation in a variety of ExactTarget supported marketing initiatives – including press releases, case studies, webinars, and sell sheets.
• Opportunities to educate members of the ExactTarget sales organization and client-facing employees regarding your integration and the value it provides our joint clients and prospects.
• Network with members of ExactTarget’s sales and client-facing employee team members.
• Ability to grow each other’s business through a mutual referral agreement to encourage lead sharing and co-selling opportunties.

The Ideal Candidates for the Integrated Partner Program

Independent Software Vendors (ISVs) that have complementary technology to the ExactTarget solution and have appropriate resources to develop, test, and maintain the integration are the ideal candidates for the ExactTarget Integrated Partner program. Those organizations that have mechanisms to support co-marketing and co-selling opportunities of the solution will benefit the most from a partnership with ExactTarget.

To learn more about the ExactTarget Integrated Partner program, please contact us using our partner inquiry form.