Longbow is a direct marketing SaaS optimized for existing customer targeting, segmentation and campaign management. It includes powerful Mathematical Marketing capabilities like predictive analytics and multivariate testing. The integration with ExactTarget allows direct transfer of targeted lists for upsell, cross sell, win back and other 1 to 1 email campaigns.

ATi provides SaaS solutions to make the right offer, to the right customer, at the right time, through the right medium with positive ROI as the target. The integrated solution uses advanced predictive modeling to give visibility and predictability for every ExactTarget marketing action at the individual customer level.

Marketbright integrates with ExactTarget and allows Marketbright users to deploy email campaigns through ExactTarget. Marketbright also pulls statistics and other data out of ExactTarget which is then used in the lead scoring and nurture campaign flows in Marketbright.