Backlight's integration with ExactTarget makes it easier than ever to use video in your email campaigns. Quickly and easily post video to the web and add a video play button to your emails that captivates your subscribers.

Flimp Video Landing Pages, Video emails, and Video Brochures are distributed through your ExactTarget account. After creating your video brochure using flimp’s online studio, you choose ExactTarget to distribute and copy the flimp snapshot or flimp url to your email template. Then send it out as you would any ExactTarget message.