ExactTarget for Omniture offers solutions to seamlessly manage your web analytics and email data the way you want to. Whatever your business challenge, one of our integrations is right for you.

Looking for insight into how email marketing efforts perform in comparison to other online marketing channels? By integrating email and web analytics systems, that insight can be achieved. ExactTarget for Google Analytics provides insight into overall marketing program impact without significant time, resource or financial implications.

The ExactTarget – Coremetrics LIVEmail 2.0 integration lets marketers seamlessly deliver highly targeted, one-to-one messages from a fully integrated platform. The combined solution creates a closed-loop environment in which marketers can understand their customers’ online behavior, identify targeted segments based on any number of criteria, drive targeted messages and optimize future campaigns. The end result? Marketers are freed from the chores of data mining and management to focus where their expertise is best leveraged: on campaign optimization through content creation and refinement.

Today's customers are increasingly sophisticated and many expect online chat as a basic service offering.  Now your customers can connect with customer support representatives in real-time via Live Chat directly from your website or from an email.  Provide help support and increase conversions.

Conversion Associates provides a hosted platform that allows users to understand all data generated by an email campaign--post click. That way, users have visibility into how an email recipient clicked onto their web site and what they did when they got there. Was a phone call made? An email submitted? Something downloaded? All these questions are answered in a simple interface.

Abandonment Tracker Pro triggers real-time email follow-up to shopping cart and web form abandonment. Real-time follow-up emails generate 3x the response when compared with emails sent 24 hours later, and 7x those sent 72 hours later. Abandonment Tracker Pro automatically triggers an immediate email using ExactTarget's real time transactional API.

The integration of ExactTarget and Webtrends Analytics delivers a powerful solution that engages your customers and fosters a long-term relationship. Drive customers to your website, understand their preferences, provide relevant content via their channel preferences, and even engage them on social networks.

ClickTale lets you track everything your customers do on your site from the minute they follow the link in your email. You can literally follow their every mouse move, click, scroll and keystroke, from their landing page all the way through to their online conversion or checkout.