Browse Extensions

Longbow

Date Added: 09/15/2008



The integration is simple: In Longbow, a user creates a targeted list. The list may include only customer information or for a 1 to 1 dynamic content campaign will also include information for the products each customer is likely to buy. The information necessary for the email campaign is selected from the Longbow target list and then exported to the ExactTarget account.

Features:

  • Target only those customers that are likely to buy with only the products they are likely to buy. Each customer will receive only the messages, pictures or offers relevant to them.
  • Easily create up-sell, cross sell and win back campaigns.
  • Develop 'what if' scenarios to adjust campaigns and estimate results before executing them.
  • Easily perform A/B and multivariate tests

Learn more about our Longbow integration by checking out the following documentation:


Longbow Website

Learn more about Longbow, a direct marketing SaaS optimized for existing customer targeting, segmentation and campaign management. Longbow includes powerful Mathematical Marketing capabilities like predictive analytics and multivariate testing.


Mathematical Marketing eBook

Learn more about powerful mathematical tools, now available to all marketers, for more effective customer marketing campaigns.


Mathematical Marketing Facebook Group

Join this non-commercial Facebook group to discuss how mathematics and analytics are changing the face of marketing


Multivariate Testing with Longbow

Learn about multivariate testing with Longbow and consider multivariate testing via your email campaigns.


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Begin with the Longbow Targeting page to segment your customers for targeted mailings. Longbow also predicts the buying rate and revenue for each selected customer segment.

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Once your target list has been executed via an ExactTarget email campaign you may review the results on the List Summary page after refreshing your data.

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Enter your Exact Target information and click “deliver”.

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A progress bar will inform you that the upload has been successful.

For assistance, please contact Ian Watters at Loyalty Builders:
-phone: 603-610-8805
-email: ianw@loyaltybuilders.com


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