Looking for insight into how email marketing efforts perform in comparison to other online marketing channels? By integrating email and web analytics systems, that insight can be achieved. ExactTarget for Google Analytics provides insight into overall marketing program impact without significant time, resource or financial implications.
Features:
Track aggregate subscriber web activity that originates from an ExactTarget email and more, including e-commerce tracking, GeoTargeting, Trend analysis and benchmarking.
ExactTarget email activity, AdWord data and more are tracked in an easy to use interface, for a complete view of aggregate subscriber and visitor activity.
It is easy to use and satisfies the needs of marketers from beginners to those with significant experience.
Reports on dashboard activity can also be scheduled and sent to facilitate the data review process and the communications refinement process. There are 80 reports available in the application, including Visitors, Traffic Sources, Content and Goals subcategories.
ExactTarget Technical Support is available to customers at no charge.