Browse Extensions
- All Categories
- Advertising
- Blogs
- Content Management
- CRM Integration Service Partners
- Customer Relationship Management
- Data Integration
- Deliverability
- Direct Mail
- eCommerce
- iPhone
- Personalization & Recommendations
- Predictive Analysis & Automation
- Promotions
- Social Media
- Surveys
- Templates
- Video
- Web Analytics & Tracking
- Web Pages & Forms
Marketbright ExactTarget Nurture Marketing
Date Added: 10/11/2009
With Marketbright ExactTarget Nurture Marketing, marketing professionals can continue to use the best of breed email marketing functionality in ExactTarget while leveraging best of breed Nurture Marketing and Lead Scoring in Marketbright. Using this powerful combination, marketing professionals can deploy sophisticated dynamic email campaigns and then provide automated follow up based on complex business rules. Marketers can see a 3 to 4x improvement in lead conversion rates and have a direct impact on sales pipeline.
Features:
- Create and publish email campaigns in ExactTarget or Marketbright, send via ExactTarget's powerful best in class email engine.
- Use ExactTarget data and campaign results to drive multi-stage triggered nurture campaigns in Marketbright.
- Use ExactTarget data and campaign results to score and prioritize leads in the Marketbright lead scoring engine.
Learn more about our Marketbright ExactTarget Nurture Marketing integration by checking out the following documentation:
Nurture Marketing Exact Target Doc
This document highlights the advantages of using Marketbright's lead nurturing capabilities to execute multi-touch campaigns. Integration with ExactTarget is shown in the ability to execute multi-touch campaigns with email marketing.
Integration is an out of the box feature of Marketbright and requires no additional set up. For any technical questions or troubleshooting, please contact Marketbright Support via email. Support@marketbright.com
