ExactTarget for Omniture

Date Added: 09/11/2008



Integrating ExactTarget with Omniture’s SiteCatalyst® and Omniture Genesis creates a powerful tool for targeting subscriber audiences that are otherwise untapped. Delivering relevant, timely email messages to these market segments can result in entirely new revenue opportunities, driving increased conversion and revenue while automatically synchronizing your data for closed-loop reporting and remarketing.


ExactTarget for Omniture offers solutions to seamlessly manage your web analytics and email data the way you want to. Whatever your business challenge, one of our integrations is right for you.

Features:

  • Website Tagging Integration - Assess impact of email campaigns on online activity
  • Enhanced Reporting Integration - Facilitate data exchange to consolidate reporting
  • Behavioral Marketing Integration - Remarket to online visitors
  • Advanced Category - Achieve closed loop marketing with integration between multiple systems

Learn more about our ExactTarget for Omniture integration by checking out the following documentation:


Integrating ExactTarget & Omniture

ExactTarget provides the most sophisticated yet easy-to-use email marketing tools. Combined with SiteCatalyst’s® real-time web analytics intelligence, the promise of remarketing based on behavioral targeting becomes a reality.


Also, learn how this integration is creating measurable success for our clients:


Cable Shopping Network: Multi-channel retailer automates remarketing using ExactTarget for Omniture

CSN has used Omniture SiteCatalyst® to measure its ExactTarget email campaign performance. The integration helps drive increased conversions and revenue while automatically synchronizing data for closed-loop reporting and remarketing.But with rising competition and a limited staff, the company needed a way to further boost LTV, unify information across applications, and automate its ability to quickly take action on rich SiteCatalyst data.


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ExactTarget and Omniture SiteCatalyst®

ExactTarget Technical Support is available to customers at no charge.

Phone 866-558-9823
Live tech support 24 X 7
Email help@exacttarget.com
Online Support Form Click here
Public Knowledgebase Click here

ExactTarget Product Edition Required:

  • Core
  • Advanced
  • Enterprise

Website Tagging Integration

Features Required:

  • Web Analytics Connector (included in Advanced and Enterprise Edition annual license)

Enhanced Reporting Integration

Features Required:

  • AIM
  • Implentation Services Engagement

Behavioral Marketing Integration

Features Required:

  • AIM
  • Implentation Services Engagement

Advanced Content Integration

Features Required:

  • AIM
  • Implentation Services Engagement

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